US-Jobbörse CareerBuilder unter den Top-50 Werbe-Websites in Amerika

[Crosswater Systems] 19.10.2007/ghk.

Es ist schon längst ein starker Trend, daß Online-Werbung beträchtliche Zuwachsraten verzeichnet und daß das Internet sich zusehends zu einem äusserst wirksamen Werbemedium entwickelt. Die Vorteile gegenüber Print-Medien und dem Fernsehen liegen einerseits in der Präzision der Zielgruppen-Allokation, der Flexibilität der Werbeformen in Gestalt von Bannern, Audio- und Video-Formaten, dem Kostenvorteil bei der Produktion und Platzierung von Werbemitteln und nicht zuletzt auch in der präzisen Messung der "Auslieferung" von Werbebotschaften. Für das e-Recruiting gilt die Platzierung von kostenpflichtigen Stellenanzeigen  auch als Werbeausgabe.

Nach den neuesten Statistiken des US-Media-Analysten ComScore erscheint das Karriereportal CareerBuilder jetzt unter den Top-50-Werbe-Websites in Amerika und landet mit einem Reichweitenanteil von13% auf Platz 48 der September-Rangliste. Damit ist CareerBuilder das  einzige US-Recruiting-Portal in den TOP-50.

Die komplette Rangliste gemäss ComScore Media Metrix für September 2007:

TABLE 4

comScore Ad Focus Ranking (U.S.)
September 2007
Total U.S. - Home, Work and University Locations
Unique Visitors (000)
Source: comScore Media Metrix
Rank	Property	Unique Visitors (000)	Reach %		Rank	Property	Unique Visitors (000)	Reach %
	Total Internet : Total Audience	181,858	100%
1	Advertising.com**	160,166	88%		26	Vibrant Media**	68,644	38%
2	Yahoo!	133,957	74%		27	AdDynamix.com**	68,481	38%
3	ValueClick**	133,507	73%		28	MYSPACE.COM	68,449	38%
4	Specific Media**	130,716	72%		29	EBAY.COM	67,124	37%
5	Tribal Fusion**	129,615	71%		30	Gorilla Nation Media	65,250	36%
6	Google Ad Network**	123,352	68%		31	Undertone Networks**	56,304	31%
7	Google	122,107	67%		32	PrecisionClick**	54,864	30%
8	Blue Lithium**	118,684	65%		33	MSN.COM Home Page	54,161	30%
9	AOL Media Network	111,411	61%		34	Ask Network	51,723	28%
10	Casale Media Network**	111,066	61%		35	Mapquest	50,031	28%
11	Traffic Marketplace**	109,856	60%		36	YOUTUBE.COM	47,486	26%
12	DRIVEpm**	105,926	58%		37	Business.com Network	44,738	25%
13	MSN-Windows Live	104,578	58%		38	AMAZON.COM	44,224	24%
14	YAHOO.COM Home Page	94,124	52%		39	Kontera**	42,461	23%
15	24/7 Real Media**	91,493	50%		40	EBAY.COM Home Page	39,534	22%
16	Tremor Media	90,432	50%		41	ABOUT.COM	38,751	21%
17	AOL	90,297	50%		42	FACEBOOK.COM	30,601	17%
18	Interclick**	81,732	45%		43	WEATHER.COM	27,526	15%
19	Burst Media**	81,412	45%		44	Real Cities Network	25,879	14%
20	adconion media group**	77,732	43%		45	CNN	24,622	14%
21	Centro	77,427	43%		46	WALMART.COM	24,394	13%
22	Collective Media**	75,276	41%		47	ESPN	24,168	13%
23	AdBrite**	73,569	40%		48	CareerBuilder Network	23,299	13%
24	ContextWeb**	72,981	40%		49	Nick Kids & Family	22,852	13%
25	CPX Interactive**	70,242	39%		50	Yellowpages.com Network	22,808	13%

Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in September.  For instance, Yahoo! was seen by 74 percent of the almost 182 million Internet users in September. 

* Entity has assigned some portion of traffic to other syndicated entities.

** Denotes an advertising network. 

Quelle:
comScore Media Metrix
http://www.comscore.com/press/release.asp?press=1808

About comScore Media Metrix

comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes. comScore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. comScore services are used by more than 700 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, Nestlé, Starcom, Universal McCann, the United States Postal Service, Verizon, ViaMichelin, Merck and Expedia. For more information, please visit www.comscore.com.
 

+++ Ein Presse-Service von Crosswater Systems Ltd. zu den Themengebieten e-Recruiting, Jobbörsen, Arbeitsmarkt, Personaldienstleistungen, Human Resources Management. Die in den Firmen-Pressemitteilungen vertretenen Meinungen müssen nicht notwendigerweise mit der Redaktion von Crosswater Systems übereinstimmen +++
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